Marketing

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Consumer Neuroscience

Consumer Neuroscience

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The Creative Shopkeeper

The Creative Shopkeeper

  • Author: Johnston, Lucy

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The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity

The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity

  • Author: Lury, Giles

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Social Sustainability for Business

Social Sustainability for Business

  • Author: Carbo, Jerry A. Dao, Viet

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Transforming Organizations for the Subscription Economy: Starting from Scratch

Transforming Organizations for the Subscription Economy: Starting from Scratch

  • Author: Manu, Alexander

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Marketing: An Introduction

Marketing: An Introduction

  • Author: Masterson, Rosalind Phillips,...

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Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

  • Author: Parker, Geoffrey G. Van Alsty...

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Essentials of Marketing Management

Essentials of Marketing Management

  • Author: Lancaster, Geoffrey Massingha...

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Marketing Management, an Asian Perspective

Marketing Management, an Asian Perspective

  • Author: Kotler, Philip Keller, Kevin ...

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Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector

  • Author: Pasquier, Martial Villeneuve,...

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